Guide

Buying plastic credits responsibly: a guide for UK businesses

Six numbered steps: cut your own plastic first, decide what to fund, choose a standard and a project, understand the cost, put it in the contract, word your claim to match the evidence Six steps to buying plastic credits responsibly 01Cut your ownplastic first02Decide whatto fund03Choose a standardand a project04Understandthe cost05Put it inthe contract06Word your claimto match the evidence Credits fund recovery you cannot do yourself. They come after your own cuts.
The six steps in this guide. Diagram: Reclaim Earth.
On this page 10 sections
  1. What plastic credits can and cannot do for you
  2. Step 1: start with your own plastic
  3. Step 2: decide what you want to fund
  4. Step 3: choose a standard and a project
  5. Step 4: understand what drives the cost
  6. Step 5: put it in the contract
  7. Step 6: word your claim carefully
  8. A short checklist
  9. Frequently asked questions
  10. Sources

When a company asks me about plastic credits, I start with a question back: what do you want to achieve? The answer decides whether credits fit at all, which kind to buy and what you can honestly say afterwards. This guide walks through those decisions for a UK business. If you need the basics first, read What is a plastic credit?.

What plastic credits can and cannot do for you

They can fund the collection or recycling of a measured amount of plastic, often low-value plastic that nobody pays to collect. They can support waste workers and keep plastic out of rivers and coastlines. And they give you a specific, checkable thing to report.

They cannot discharge your legal duties in the UK:

They also cannot make your products "plastic neutral". The tonne you fund is different plastic, usually in another country. Plastic credits and carbon credits explains why the offsetting idea from carbon works even less well for plastic.

Prefer to watch? A 3-minute version of this guide.

Step 1: start with your own plastic

Start with your own business. Understand where you use plastic, where you can reduce it and where reuse is possible. That work lowers your PPT and EPR costs as well as your footprint. Credits come after it, to fund recovery you cannot do yourself.

Three steel refill dispensers on a shelf in a refill shop
Reuse and refill can cut plastic before you buy any credits. Photo: Anna Tarazevich, Pexels.

Step 2: decide what you want to fund

Three choices shape everything else:

Step 3: choose a standard and a project

Buy only credits issued under a named standard with an independent auditor and a public registry. How plastic credits are verified compares the main schemes. Then look at the project itself.

Ask the sellerWhy it matters
Which standard, and what is the project ID?Lets you find it on the registry
Is this a collection or a recycling credit?Decides what you can claim
What happens to the plastic after collection?Recycling, co-processing and landfill are different outcomes
Who audited the project, and when?Shows independent checking, not self-declaration
Will the credits be retired in our name?Prevents the same tonne being claimed twice
Are the same tonnes counted in a national EPR scheme?Avoids double counting with a compliance system
How are collectors paid and protected?People are part of the outcome

My first question on any project is what happens to the plastic. If the seller cannot show the journey from collection to destination, keep looking.

Step 4: understand what drives the cost

Prices vary widely between schemes and projects, so compare like with like. The main drivers are:

Ask for a written breakdown: the price per credit, the unit (kilogram or tonne), any service or reporting fees and what you receive at the end.

Close-up of crumpled blue plastic bags with yellow drawstrings
Films and bags are low-value plastic and among the hardest to collect. Photo: Carmen Soler, Pexels.

Step 5: put it in the contract

A hand holding a pen over printed documents on a table
Put the standard, project ID, retirement and evidence in writing. Photo: Ron Lach, Pexels.

Step 6: word your claim carefully

Since 6 April 2025 the Competition and Markets Authority (CMA) can fine businesses up to 10% of global turnover for misleading consumers, including with green claims. Its Green Claims Code says a claim must be truthful and accurate, clear and unambiguous, complete, fair in any comparison, based on the full life cycle and substantiated.

If you sell in the EU, Directive 2024/825 has banned product claims such as "climate neutral" that rely on offsetting since 27 September 2026.

AvoidPrefer
"Our packaging is plastic neutral""We funded the collection of 50 tonnes of flexible plastic in Vietnam in 2026, verified under Verra's Plastic Program"
"Every purchase removes plastic from the ocean""In 2026 we cut plastic in our own packaging by 12% and funded the collection of 30 tonnes of plastic at risk of reaching the sea in coastal Ghana"
"Zero-impact packaging"Say what you cut, what you funded and where the evidence is

The examples are illustrative; use your own figures and link to the registry entry. My rule: a claim should never be bigger than the work. Precise statements also tell a better story, because they show what you did.

A short checklist

  1. Reduce your own plastic first and record it.

  2. Decide on collection or recycling, material and place.

  3. Buy from a named standard with an independent auditor and a public registry.

  4. Get the end destination and the collectors' conditions in writing.

  5. Make sure the credits are retired in your name.

  6. Word every claim to match the evidence, and keep the evidence.

Asking hard questions of a seller, including us, is part of getting involved responsibly. Understanding the differences helps you support work you can believe in and talk about clearly.

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Frequently asked questions

Can a UK company use plastic credits to reduce Plastic Packaging Tax?

No. PPT depends on the recycled content of your packaging. Credits have no effect on it.

Do plastic credits count towards packaging EPR?

No. UK packaging EPR obligations and fees are separate from voluntary plastic credits.

How much does a plastic credit cost?

It depends on the standard, material, destination, verification and social standards. Compare credits with the same unit and outcome, and ask for a full breakdown.

Can we say we are plastic neutral after buying credits?

We advise against it. WWF does not support the term, and claims that imply your plastic has been cancelled out risk misleading customers under the CMA's rules.

Who should hold the credits?

They should be retired in your company's name on the registry, with serial numbers you can show.

Sources


Published by Reclaimed Earth Limited (Companies House 17392812), which works with plastic recovery projects in India, Indonesia and the Philippines and has a commercial interest in plastic credits. Edited with the Reclaimed Earth editorial team. Last updated 20 October 2026.